Monday, April 27, 2009

Upcoming Summary: Up

Here's some stats for Up from 4/20/09 - 4/27/09:
sources: &

Overall W-Score
1 stars out of 5

Reception & Perception
  • Regular commentators on the web expect it to be above average, with a score of about 60%
Specific Attributes
  • All attributes have yet to generate significant levels of conversation.
I am cautiously optimistic. Wall-E looked great, and for me was a complete and utter failure. Ratatouille looked "meh" from the previews, and is one of the best films of the decade.

This one looks good, so from recent Pixar experience, that makes me nervous.

That being said, though, it really seems to me that the best marketing plan for Up really is, "We're Pixar. Have we let you down before?" It's a phenomenally tough sell, and it says something about the firm that they'd rather risk a commercial failure to let a director have their free run on a movie rather than play it safe (although Toy Story 3 and Cars 2 might satisfy the latter). Up is a remarkably hard movie to market, and I'm actually not sure if audiences will react to it the same way they did to Pixar's other films.

This data is only for the specified period. For current updates, follow me on twitter, check out wiseflicks, or check flicktrends.

1 comment:

  1. I disagree UP is tough to market. It's a direction, one we're all familiar with, one associated with success. Just look at those pictures of the UP guys at Cannes pointing their fingers in the air.

    What's not to like about the sky?

    Here's a pullquote for you: "Thumbs UP!"