Sunday, May 10, 2009

Case Study: 17 Again


WiseWindow has released a case study on 17 Again:
source: 17 Again Case Study

Reception & Perception
  • Maximum daily volume was 617 opinions
  • Volume climbed 6x in less than 2 weeks prior to release
  • Daily volume is quickly declining - will it hold through home entertainment release?
Discovered Conversation Topics
  • 17 Again has high controversy over “abstinence” message
  • But has very low conversations of being "stupid", compared to other movies in the period.
Passions & Likability
  • Story Resonance: Both passion & likability remained consistent. Expectations were perfectly matched.
  • Production Quality: Both passion & likability remained consistent. Expectations were perfectly matched.
  • Performance Delivered: Both passion & likability remained consistent. Expectations were perfectly matched.

This data is only for the specified period. For current updates, follow me on twitter, check out wiseflicks, or check flicktrends.

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